Branding and Logo Design

Iconic of a Logo

The world’s most successful brands all have something in common: a logo so iconic with the ability to generate an immediate association between consumer and organization. And just like flags, the best logos exert an overwhelming impact on people. A logo is a defining source for a brand, an element that requires precise execution. Not only are logos visual manifestations of brands, they are also a vehicle that transmits the personality, values and traits that define a brand in a powerful, succinct and memorable way. Traits that may exist within our context and surroundings and that evoke experiences that reinforce our views on a specific matter — in some cases even implying a historical or cultural reference. Quite a task, huh?

Ideal Logo

Designer Paul Rand once said, “An ideal logo is simple, elegant, versatile, practical and unforgettable.” It may not be more than an insignia, but one that acquires significance through time thanks to encounters. And even though a logo may change throughout the years, it must strive to maintain within the mind of a customer its union with the concept that originally gave meaning to it. Or as Complex.com states, “The visual identity of a logo can make or break a brand in the eyes of a discerning consumer. Throughout a single company’s history, various logos serve as indicators of values, loyalty, and togetherness. ”

In his book “How Brands become Icons”, Douglas Holt says, “Academic research demonstrates that the extraordinary appeal of the most successful cultural products has been due to their mythic qualities. Over time, as the brand performs its myth, the audience eventually perceives that the myth resides in the brand’s makers – its name, its design elements and its logo. The brand becomes a symbol, an embodiment of that myth. So as customers drink, drive or wear the product, they experience a bit of the myth. In modern societies, the most influential myths address people’s identities. Iconic brands function like cultural activists, encouraging people to think differently about themselves.”

Essentials of Logo

According to designs, five essential logo design characteristics are: simplicity, originality, memorability, clarity and brandibility. Other factors such as uniqueness, union between the brand name and aesthetics, instantaneous and visceral understanding, timelessness and scalability are also factors to bear in mind.

Why your BUSINESS Needs a Website

Websites Work.

No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.

People use the Web in greater and greater numbers, more and more every day. Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for your web site – and if you don’t have a web site… well, you get the picture.

Your business Web page delivers that picture to your customers and prospects, and does it 24/7/365.

Perhaps the most common misconception about business websites is that they must offer products for purchase, accept credit cards and process financial transactions, and so on. Nothing could be farther from the truth.

While ecommerce websites are increasingly popular, the vast majority of business websites are still information and communication rather than purchase-oriented. If your business offers products and services appropriate for retail sale over the Internet, then by all means you should consider an ecommerce website.

But if, like most businesses, your products and services aren’t intended for Internet sales, you still need a Web page of your own. And you can get one quickly and economically.

The first thing you will need is a Web hosting service – that’s the address of your business Web page, and the company that actually stores your business’s website on its computers and makes it available to Web users. Many Web hosting companies offer both domain and hosting services. Here are some things to consider as you build a website for your business:

Choosing a Domain Name

Ideally the address of your website will match the name of your business, such as ABC.com; in reality, many addresses are already taken. If that’s the case for you, give some thought to an original Web page address/name that reflects your business: ABCmytownname.com, perhaps, or something similar. Remember: your Web page address should deliver your business’s name as closely as possible, as well as being memorable and distinctive. Your website’s address is a marketing tool too.

Hiring a Web Hosting Service

Look for a Web hosting service that’s well-established and has a reputable history. Compare fees and determine what services and features are provided for that fee. Also, don’t forget the future – you will find that your business Web site can easily be expanded, updated, grown. Make sure your Web hosting service can accommodate changes and additions, quickly and economically.

Finally, choosing a full-featured service is smart. Does the Web hosting company also offer website creation and website software? What other features, services and products are available or included?

Creating a Website Design

Creating a website is simpler than you might think. Website creation and website software make building a website for your business almost as easy as creating and sending an email. Using website templates, website software lets you accomplish building a website quickly, efficiently, and for a very small price.

Custom website design costs more than making your own Web page, so you’ll want to be sure that both your goals for your business website and the capabilities of your Web designer justify the cost of having a custom website.