Analysis & Audit
To ensure we can deliver you maximum value we take a moment to investigate where you are digitally at to completely understand your needs. As part of our successful SEO strategy, 2market will assess your business in two parts, your digital environment and your digital presence. Your digital environment is everything around your digital presence. We analyse your business, your competitors and how well your keywords are currently performing to gain an understanding of how you are positioned and how we can help. When we analyse your digital presence we are looking at your website and how Google see it, we look at how fast it is and the user experience. Looking at this gives our SEO team a great idea of the foundation we have to build on.
The research we do here informs our entire SEO strategy, from the keywords we target to the timeframe we require to implement our SEO strategy. As part of our research we will gather and report information on keywords and customer flows as well and researching your industry and the needs of your clients. We also research the search and browsing habits of your target market within your industry. The more specific we can define these things will lead to much more successful and profitable SEO campaign.
This is step where we start making changes to improve your search rankings. Our team get to work on making sure services like Google Analytics, Google Search Console (formerly Google Webmaster Tools), and your website’s Sitemaps are all setup and configured. We also configure our tracking software and reporting tools to make sure you are always informed on how your site is performing.
Our team will begin to optimise your website to improve your search rankings. We will look at everything on your website, guided by our research, and make the necessary changes to make your site as attractive to customers as possible. Your website’s user experience is paramount in this step and much of what we do will be based on this. We will optimise things like URL structures, contents, images, user flows, navigation structures and page load speeds. We look for things like duplicate content, poor descriptions and pages that are difficult to read which can all hinder your SEO strategy.
2market will take everything that is good about your business and your website and make sure as many people (and robots) know about it as possible. We use high PR external sites, mainstream media, and guest posts on high PR sites to give your content authority, something Google and search engines love. We also engage the help of social media to create content that is saturated with goodies worthy of a click, like or share. Our aim is to create as much interest as possible around your content and we have strategies to make that happen.
Report, Support & Repeat
2market will make improving your website’s SEO painless and simple. Our team will make sure you are kept up-to-date with your site’s progress with monthly reports based on pre-defined metrics. We’ll continue to offer the support that our clients rave about. At every step, we will be proactive, communicative and supportive. If we find an opportunity which will help your business we will act on it. If you need to change your strategy focus we will change with you. If you have problems, questions or an idea that pops into your head at 2 am on a Sunday morning we can’t wait to hear it. Of course, SEO is never set-and-forget. 2market will make sure your content is updated and your website is fresh. Making sure your website is updated regularly ensures it stays relevant and maintains it’s authority. We will stay on top of your website, content and digital presence to make sure you stay on top of the search engines.